RVCA is a knock-out

Photo courtesy of RVCA

When PM Tenore founded his signature collection in 2001 and dubbed it RVCA, short for Recession Collection, we're pretty sure he didn't know that close to a decade later, the economy would tank. While times remain turbulent, one thing is for sure, the RVCA brand is booming.

Closely associated with art, music and culture, RVCA also is a sponsor of skate and surf. Recently the company began sponsoring UFC fighter B.J. Penn and the brand is a hit -- make that a knock-out! -- with his followers. I can say this from experience because our Director of Marketing and Promotions (Hi Jaymie!) for The Planet Pulse is huge Penn fan!

So why I am telling you this? Well, in case you haven't guessed, we just began carrying the RVCA (pronounced Rew-Cah) line at the store and we expect it to be a big seller for the fall. Not only does it have some pretty cool associations, but the brand's hoodies -- and indeed all the pieces in the line -- are comfortable and stylish.

And, even though the weather is still warm, have you noticed the nights are getting a little cooler? Perfect weather for a hoodie. May I suggest a RVCA ;)