When PM Tenore founded his signature collection in 2001 and dubbed it RVCA, short for Recession Collection, we're pretty sure he didn't know that close to a decade later, the economy would tank. While times remain turbulent, one thing is for sure, the RVCA brand is booming.
Closely associated with art, music and culture, RVCA also is a sponsor of skate and surf. Recently the company began sponsoring UFC fighter B.J. Penn and the brand is a hit -- make that a knock-out! -- with his followers. I can say this from experience because our Director of Marketing and Promotions (Hi Jaymie!) for The Planet Pulse is huge Penn fan!
So why I am telling you this? Well, in case you haven't guessed, we just began carrying the RVCA (pronounced Rew-Cah) line at the store and we expect it to be a big seller for the fall. Not only does it have some pretty cool associations, but the brand's hoodies -- and indeed all the pieces in the line -- are comfortable and stylish.
And, even though the weather is still warm, have you noticed the nights are getting a little cooler? Perfect weather for a hoodie. May I suggest a RVCA ;)